Brazilian brands head to American beachwear fashion week

Major Brazilian beachwear brands will be coming to Miami in July to take part in the following beachwear shows: Cabana (14 to 16) and SwimShow (14 to 17). The group of 24 brands is receiving support from two Brazilian fashion export programs: Fashion Label Brasil and ABIT’s Texbrasil Program, an ABEST (Brazilian Association of Fashion Designers) program, and Texbrasil, an Abit (Brazilian Textile and Apparel Industry Association program; both carried out in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Attending Cabana will be the Adriana Degreas, Agua de Coco by Liana Thomaz, Clube Bossa, Haight, Lapima, Lenny Niemeyer, Nannacay, Parioca, PatBo, Salinas, Sinesia Karol, TM, Vix Swimwear and Waiwai brands, showing their fresh collections to buyers and the international press.

While the Amir Slama, Dalai Beachwear, Despi, Karla Vivan Beach Brazil, Feriado Nacional, Guria, Larissa Minatto, MOS Beachwear, SHORTS.co e Sol and Energia brands are taking part in SwimShow, the largest beachwear show in the USA.

The American beachwear fashion week is a great opportunity for Brazilian companies to do business. That is because the United States is the main destination for beachwear exports from Brazil. For 2017, exports in this segment managed to earn USD 4.7 million, with sales growing by 7.7% year-over-year.

“Brazilian beachwear is always on the rise. From January to May 2018, exports in this segment accounted for 40% of the Fashion Label Brasil project’s exports. Growth reached 33.6% in 2018 in relation to the same period in 2017,” says Paulo Lourenco Bartholomei, ABEST President.

According to Rafael Cervone, CEO of Texbrasil, Brazilian beachwear is highly coveted by American consumers. “Our lifestyle adds great value to our bikinis and accessories. Moreover, our brands invest in unique cuts and our textile companies develop technological and environmentally responsible fabrics. I think that the shows have a lot of potential for companies to make the right contacts and do business,” he adds.

About Fashion Label Brasil

Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About ABEST

Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About Abit

Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 45 billion.

About Apex-Brasil

Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure. Apex-Brasil also coordinates efforts to attract direct foreign investments (DFI) to Brazil, working to identify business opportunities and to promote strategic events, guaranteeing support for foreign investors during the entire process in Brazil.