With 18% growth at the start of the year, Fakini celebrates 2015 results
The economic crisis that affected the country in 2015 does not seem to have affected the performance of Fakini Malhas, which announced its expectations to grow 15% this year. The result proved, however, to be more favorable than imagined: in the first four months of the year, the company grew 18% compared to the same period the year before.
The company, which specializes in kidswear and is headquartered in Pomerode (SC), was aware of the outlook for a tough scenario, says Francis Giorgio Fachini, its CCO. “We just decided that it wasn’t time to put on the brakes. We saw that the context was not favorable and we set goals to deal with this. It worked and we are very proud of what we achieved in this first few months,” he says.
Something new at the company in 2015 is that it joined Texbrasil, the Brazilian Fashion Industry Internationalization Program, an initiative of the Brazilian Textile and Apparel Industry Association (Abit) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The aim is to start the process of exporting the brand. “I was recently in Japan at a training session at Bunka Fashion College, and we have now started talks with merchants in countries where we have never been, like Lebanon. We understand that selling to other countries is important to opening up new markets,” he says.
Francis is cautious and believes that growth should stay right around 15%. “For a few years now, winter has been a low sales season. For the next few months, we expect summer to arrive and the High Summer 2015 collection and Resort collection to enter the market,” he says in conclusion.
Fakini