Abit and Abrapa Strengthen the Textile Chain at PV Paris
Première Vision Paris, one of the leading international trade fairs focused on product development for the textile industry, connects the various sectors of the segment, highlights new products and innovative solutions from suppliers around the world, and supports designers and creators in the search for materials for their future collections. The fair takes place from February 3rd to 5th, 2026, at the Parc des Expositions Paris Nord Villepinte, and will feature the participation of 15 Brazilian brands.
This time, the national presence will be organized by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency). This will also be the first joint participation with Cotton Brazil, a program executed in partnership with ApexBrasil, Abrapa (Brazilian Association of Cotton Producers) and ANEA (National Association of Cotton Exporters) in the promotion of Brazilian cotton abroad. The objective is to strengthen the link between cotton production and the national textile industry.
In this edition, the collective stand will present the concept “Brazil: from farm to fashion”, which symbolizes the construction of the entire Brazilian textile chain, from cotton cultivation and yarn production, through weaving and finishing of fabrics to the creation and manufacture of garments. The proposal highlights the collaboration between the different links in the sector and the representativeness of Brazilian cotton in the international market.
According to Fernando Valente Pimentel, managing director of Abit, Première Vision Paris is the main showcase of supplies in Europe and a strategic stage for internationalization. “We are ready to present ‘Made in Brazil’ as synonymous with differentiated quality and high added value. Our products stand out for offering essential attributes to the global market: sustainability, innovative design and technology. The joint participation, via Texbrasil, reinforces our commitment to consolidating Brazil’s image as a competitive and excellent player.”
Aimed exclusively at industry professionals, the fair brings together exhibitors from over 40 countries and offers a complete overview of raw materials and services for the development of collections, distributed across eight universes: yarns, fabrics, leather, design, accessories, dyeing, garment making, and a space dedicated to sustainable solutions.
For Gustavo Piccoli, president of Abrapa, “being at Première Vision alongside Abit and ApexBrasil demonstrates once again the synergies between the cotton and fashion chains in Brazil, which work in an integrated way on various projects. In addition, we hope to demonstrate to the world the quality, traceability, and sustainability of our cotton and expand the connections of our industry.”
Among the participating brands are Atelier Lucius Vilar, Atelier Natalia Rios, Balz Studio, Estúdio Rocha, Firma Colab, Innovativ, Moltec, Natural Cotton Color, Nina Galle, Nomad Studio, Nova Kaeru, Savyon, Stampa Studio, Studio Icertain and Studio Noir, representing the creative and productive diversity of Brazilian textile design.
Do you want to learn more?
Follow Texbrasil’s trade promotion activities and check the calendar of upcoming events to discover how Brazilian fashion continues to expand its presence in the international market.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate in Texbrasil, the company must fill out this form or contact our Relationship department via e-mail texbrasil@abit.org.br.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the Country’s economic sectors. It represents the productive force of approximately 25,300 companies of all sizes located throughout the country, employing more than 1.34 million workers and generating combined revenue of R$204 billion in 2024.
About Cotton Brazil
Cotton Brazil consists of the structured and integrated execution of an international promotion plan for Brazilian cotton, so that the country is recognized worldwide for the quality, sustainability, and technological standard of its product.
Launched in 2020, the project is executed in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), and also has the support of the Ministries of Agriculture and Livestock and Foreign Affairs, in addition to the National Association of Cotton Exporters (Anea).
About Abrapa
The Brazilian Cotton Producers Association (Abrapa) represents 99% of all planted area, 99% of production, and 100% of cotton exports in Brazil. It operates in both the domestic and international markets, promoting Brazilian cotton as a high-quality, traceable, and sustainable product.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy. “To achieve its objectives, ApexBrasil carries out a range of commercial promotion activities aimed at boosting exports and enhancing the visibility of Brazilian products and services abroad. These include exploratory and trade missions, business rounds, support for Brazilian companies taking part in major international trade shows, visits from foreign buyers and opinion makers, among other business platforms designed to strengthen the Brazil brand.” The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.