2 Rios invests in the Plus Size market
With an eye towards expanding its market, this year 2 Rios is introducing three plus size lingerie lines: Sensitive, Trendy and Romantic. 2Rios is a member of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
Bras will come in sizes ranging from 46 to 54 and will also have reinforced straps, better side support and deeper cups. There are various styles, colors and models, including the popular animal print and digital prints. Idaiane Ricardi, a marketing coordinator for 2Rios, emphasizes that in addition to having products created just for these biotypes, they are also 100% made in Brazil. See all of the models at the brand’s online store.
2 Rios, abit, Apex-Brasil, texbrasil