Brazilian brands expect USD 300 thousand in business after Première Vision Paris

In February, Brazilian textile and print brands were able to return to Paris for the physical edition of Première Vision Paris, supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

During the three-day event, the brands Oficina Caramelo, Stampa Studio, Natural Cotton Color, Savyon and Ecosimple did USD 105,000 in business. In addition, a further USD 364,500.00 is forecast for the next 12 months.

For Savyon, which has participated in Première Vision for more than 15 years, the event is resuming the pre-pandemic movement. “It was good to see the trade show returning to something close to normality. We were surprised with some new contacts and possible business developed at the last event. We are looking forward to the next edition in July”, comments the brand’s international business manager, Eduardo Fleck.

One of the main events in the segment, Première Vision Paris usually anticipates the trends for the next season, and in February it pointed out the novelties we will see on the catwalks for Spring/Summer 23.

Among the fabrics, the highlights are in tailoring, shirts, knits, and silks, creating a “neo-rural” aesthetic. The event also bets on crepes with texture and unconventional touches.

For the prints, the rural theme remains, with emphasis on textures related to vegetation, and many colors, applied to flowers and vibrant graphics, added to animal drawings.

The next edition of Première Vision will take place in July, at the Exhibition Park Paris Nord Villepinte.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).