Brazilian brands present collections in Tranoï, in Paris

In all, eight brands from Brazil will participate in the traditional women’s fashion fair in Paris, France, and arrive in the country with the support of Texbrasil, the Internationalization Program of the Brazilian Textile and Fashion Industry – a result of a partnership between Abit, Brazilian Textile and Apparel Industry Association and ApexBrasil, Brazilian Trade and Investment Promotion Agency.

Between September 29 and October 2, the companies that are member of Texbrasil, Leafy Natural Couture, Alessa, The Paradise, Blue Man, Fabi Freixo, Oitici, Horto e Maria Sanz, da Abest, will present their collections in one of the most important for women’s fashion in the world, Tranoï Paris. During the tradeshow, those who pass by will be able to check out the new collections with very creative designers and contemporary pieces of ready-to-wear and accessories.

According to Lilian Kaddissi, Executive Superintendent of Strategic Projects at Abit, Brazil’s presence at the event is very strategic for the country. “We believe in the potential of Brazilian fashion brands to anticipate trends and, above all, to win over important customers in the region”, she adds.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over almost twenty years, it has helped about 1,500 brands get on the export trail, making USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

About ApexBrasil

The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.