Brazilian delegation prospects USD 2 million during Coterie
Between February 11th and 13th, in New York, another edition of Coterie took place. A group of 16 Brazilian brands showcased their collections to buyers attending the North American clothing tradeshow and made more than USD 700,000 in sales at the event. Projections for the next 12 months reached USD 2 million.
The companies were supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil – both carried out through a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with Abit (Brazilian Textile and Clothing Industry Association) and ABEST (Brazilian Fashion Designers Association), respectively.
Ampersand, Andreza Chagas, Cholet, Haes, Joulik, Juliana Sanmartin, Maria Pavan, PatBo, RAISSA and Skazi were supported by Texbrasil while Chor, Gissa Bicalho, Iorane, Lavish, Ryzi, and Serpui are part of Fashion Label Brazil.
One of the exhibiting brands, Maria Pavan, from Rio Grande do Sul, celebrated deals signed during the fair’s first edition of the year, which took place during the North American winter. “This was our first participation in the winter edition, and it was well above our goal,” says Mariana Pavan, the company’s commercial director.
Mariana explains that participation in Coterie is essential for Maria Pavan’s export strategy. “This is where we serve customers in the USA and where we open new doors, as the tradeshow is visited by stores all over the world. Today, almost 70% of our exports are to the USA,” comments the director.
With 20 new clients won at the event, Mariana explains that the collection they exhibited is the same as in Brazil, with minor adjustments. “The pieces are the same, with only a few changes in details. We understand that certain things, like necklines and some lengths, have to be adapted to suit the American public,” concludes she.
“The figures in this edition of Coterie shows that Brazilian brands are on the radar of American buyers. Today, Brazil represents 0.02% of clothing imports in the country, which means that we have a lot of room to grow,” believes Lilian Kaddissi, executive manager at Texbrasil.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to conquer the global market. For over almost 20 years, it has helped around 1500 brands to enter the export path, making USD 3.6 billion in businesses. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investment Promotion Agency (Apex-Brasil).
About Fashion Label Brasil
Fashion Label Brasil, the Value Added Brazilian Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, with the proposal of positioning the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities, in addition to special actions, to expand penetration in new markets around the globe and to strengthen relations with those already conquered.
About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting the internationalization of their businesses and the attraction of foreign direct investments. The Agency currently supports more than 12 thousand companies from 82 productive sectors of the Brazilian economy, which export to more than 200 markets. In partnership with sectorial entities, it organizes commercial promotion actions, such as prospective and commercial missions, support for the participation of Brazilian companies in major international fairs and visits by foreign buyers and opinion makers to meet the Brazilian productive structure.
Coterie