Coterie: Brazilian fashion delegation joins 15 brands in New York

From September 15 to 17, 15 Brazilian companies are taking part in the Coterie apparel and accessories show, held in New York, in the USA. The Sauipe Swimwear, Skazi, SERPUI, Iorane, Juliana Sanmartin, Charmosa Swimwear, Maria Pavan, Maria Dolores, Mos Beachwear, PatBo, Rosa Chá, Sinesia Karol, Lavish, Água de Coco por Liana Thomaz and Patricia Motta brands will be showing their collections at the event’s second 2018 edition.

The companies are members of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil – internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Abit (Brazilian Textile and Apparel Industry Association) and ABEST (Brazilian Association of Fashion Designers), respectively.

According to Lilian Kadissi, Manager of Texbrasil, taking part in Coterie is a good strategy for brands that want to start or increase exports to the USA. “The show brings in great buyers and companies performed really well at the last edition held in February, closing USD 522,000 in sales during the event alone,” she says.”The Brazilian delegation additionally includes brands with high added value products and potential to achieve excellent results,” says Lilian.

For 32 years, Coterie has joined various showrooms, as well as national and international brands. It also welcomes renowned international retailers in addition to featuring a space dedicated to new contemporary fashion designers.

About Fashion Label Brasil

Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Abit
Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.

To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.