Ecstasy is the theme for Cedro’s S/S 2018 collection

Ecstasy. This is the theme for the new collection from Cedro Textil, a manufacturer that is a member of Texbrasil, the Brazilian Textile and Fashion Industry Internationalization Program, the result of a partnership between Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). With references to Dadaism and with a playful influence, the line features 15 new items with different technologies, including one liquid-repellant item.

Luciana Machado, the company’s fashion designer, explains the functionality of Splash fabric, which is capable of repelling water or any other liquid. “This item came from our professional line and now we are adopting it in fashion. It has power of up to 40%, a width of 1.4m and its effect is guaranteed for up to 25 domestic washes,” she says. The company is betting on the white as the highlight for this twill, but the portfolio also includes blue and beige.

The company has also invested in intermediate stretch products. These include denims with power between 30% and 45% and widths of 1.48m to 1.52m. The top Navy dye, an intensely dark blue, is also part of the new products. Although items are being launched for S/S 2018, the weaving mill is investing in thematic names for collections, because of a shift in the demand profile for brands. “Our client wants something immediately to make now and sell right away. That is why we are attuned to the future, but we are also thinking about what is viable now,” says Luciana.

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