Lupo brings double-sided socks

Lupo, a member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), has just launched a new collection of socks from the Lupo WOW line: ‘Emoções’ [Emotions]. The news features a fun concept and creative design. Available in three models, the socks are double-sided and each pair represents two different emotions, one side being happy and the other upset, calm/angry and hungry/sleepy. Each side has different colors and can even be combined with the emotions of the other models. Another news is that, for the first time in the Lupo UAU [Lupo WOW] line, the socks are also available for adults, from 7 to 11 and for children from 10 to 5.

“The idea for this collection came from a constant need here at Lupo to innovate, always keeping the specific characteristics of each line, as fun and playfulness are the soul of the Lupo UAU line. With that in mind, we decided to combine creativity with functionality, resulting in fun, authentic socks that reinforce the WOW feeling”, says Stela Pacheco, Product Manager at Lupo.

Two other previous lines of the UAU Socks have already been launched, ‘Quem soltou o PUM?’ [Who broke WIND?] and ‘PéPorPé’ [StepByStep], now following with the new line ‘Emoções’.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).