Lupo stands out with masks sales in the pandemic

The socks and underwear brand Lupo announced the mask production balance in 2020. From April to December, the sale of the protection item against the new coronavirus was responsible for 11.7% of the company’s revenue.

Lupo, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) –– the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) –, has already sold 17 million pieces in e-commerce and stores since the beginning of the pandemic.

Right at the beginning of the health crisis, the company adapted its production line to meet the demand for the protection item and started to manufacture masks with an innovative antiviral technology, Amni Virus-Bac Off, developed in partnership with Rhodia, using polyamide threads.

“The decision to manufacture the masks was a critical point for us in 2020. The development was at the same time strategic – because today the product represents a very important slice of our outputs – and it is also a way we found to adapt to the context and help the population with donations of masks”, points out Liliana Aufiero, President Director of Lupo.

The Amni Virus-Bac Off technology consists of an antiviral agent in the matrix of the Amni polyamide textile thread, which inactivates enveloped (such as the coronavirus) and non-enveloped viruses, and eliminates bacteria and blocks cross-contamination, thus preventing the clothing from being a vehicle for transmission.

As this technology is embedded in the DNA of the thread, the protection is permanent, that is, it is present even after washing it several times. In addition to masks, this technology developed by Lupo is applied to other product lines.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).