Premiere Vision Sao Paulo features Dudu Bertholini in new campaign

The new marketing campaign for Premiere Vision Sao Paulo – The Fashion Textile Show for Latin America will begin to circulate soon in Brazil and Latin America. The event chose personalities that drive creativity in work and life to represent the event. In Brazil, this means that the event will be personified by fashion designer, stylist and TV host Dudu Bertholini. Other opinion-makers from the United States, France and Turkey will also be selected by Premiere Vision.

Produced by Andre Hidalgo, the director of Casa de Criadores (House of Creators), the Brazilian version of the campaign was finalized at France’s Being agency. The clothes, fabrics and accessories were defined by Dudu Bertholini. “At Premiere Vision, we will touch and feel the new launches in the market for the first time. Because fashion is anthropologic, we have a chance to understand the contemporary, technology and what people want,” says Dudu Bertholini.

According to Luana Cloper, the showroom’s show manager, the idea is to portray figures that incorporate culture and the creative demands of each country. “Premiere Vision is always moving towards the heart of fashion and the center of creation. For the campaign, we wanted to show our proximity with the actors that create the world,” she says. The personalities will be chosen in each location according to their high creative inspiration. With the theme “Fashion comes to life,” the new communication will be locally aimed at the same concept.

Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), is supporting the event by bringing journalists and international buyers to see the industry launches. Geared towards fashion industry professionals, the next edition of Premiere Vision will be held May 12 and 13, at Expo Center Norte, in Sao Paulo.