Premiere Vision Sao Paulo welcomes international press and buyers

May 12 and 13, the Yellow (Amarelo) Pavilion at Expo Center Norte will host the 11th edition of Premiere Vision Sao Paulo – The Fashion Textile Show for Latin America. The event will include attendance by ten international guests, including journalists and buyers, who are coming to the country at the invitation of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). The press group includes Colombia’s Andres Barreto (Style America), Natalia Diaz (El Tiempo), Lina Cepero (Fucsia) and Catalina Moncada (Infashion) and Peru’s Raul Mendoza (La Republica).

Introducing the latest for S/S 2016, this season’s edition is based on the concept of ‘Discoveries.’ According to Olivia Merquior, Fashion Coordinator for PV Latin America, the definition follows a practical and voluntary reflection on the discoveries of a new world created by challenging technologies and by the development of means of communication. “A time for questions and new proposals on ways to create, communicate and consume, based on recreating aesthetics and desires in a world full of possibilities,” she says.

In addition to the traditional showroom filled with textile industry and supply companies, Premiere Vision also hosts a diversified program geared towards releasing fashion content and information during the two days of the event. Among them is the Focus Seminar, a presentation of inspirations and trends presented by the Brazilian team, with exclusive content for Premiere Vision Sao Paulo; Trend Vision Sao Paulo, a content talk adapted by the French team for international markets, Trends Forum, a selection of the main launches by exhibitor companies, where samples are organized based on seasonal themes; and Debates, a series of roundtables and presentations that have content exclusive to the showroom, increasing the spread of information to the fashion world and instigating multifunctional ‘discoveries.’ Click here to see the program and times.

In a constant effort to publicize the best in Brazil’s fashion industry, Texbrasil has supported the international press and buyers coming to Premiere Vision since operations began in the country in 2010.

Information
Premiere Vision Sao Paulo
Date: May 12 to 13, 2015
Time: 10am to 7pm
Location: Expo Center Norte, Yellow (Amarelo) Pavilion – Rua José Bernardo Pinto, 333 – Sao Paulo
Contact: (21) 2441-9100