Verona seeks internationalization of its Jeanswear

Verona is a jeanswear brand founded in 1990, which produces women’s and men’s clothing focused on quality and sophisticated design. With more than 30 years in the market, the brand aims to offer comfort, style, and elegance to its customers, valuing the care with every detail of its pieces. 

The company seeks to expand its sales to the international market with the support of Texbrasil (Program of Internationalization of the Brazilian Textile and Fashion Industry) – held through a partnership between ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments) and Abit (Brazilian Textile and Apparel Industry Association).

“We seek support from Texbrasil to participate in international fairs that have our target public. The Program is important because it enables the access of companies like ours to sell to other countries”, explains Júlio César Martins, Verona’s executive.

One of the brand’s differentials is its commitment to promoting conscious fashion, using sustainable practices in its production and respecting the environment. The company uses responsible domestic cotton, and the fabrics are treated in laundries with ecological procedures.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, winning US$ 9 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).