Veste Rio welcomes 14 international journalists and buyers
The fifth edition of the Veste Rio event will take place in Rio de Janeiro from April 10 to 15, with promotion by Revista Ela, published by O Globo newspaper, in partnership with Vogue Brazil and presented by Senac-RJ. The event will welcome a group of 11 buyers and three journalists from abroad, at the invitation of the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil programs. These programs are respectively the result of partnerships between Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
Veste Rio brings together major brands and big names in Brazilian fashion, with a trade show, outlet, talks and fashion shows. Guest buyers checking out the biggest trends for S/S 2018/2019 are Mafalda Paul (Andrea Costa); Alejandra Montaner (Alejandra Montaner); Dina Ghorayeb (Fashion Jardim); Sarah Habib (Villa Baboushka); Maria Williams (Net-A-Porter); Cori Elizabeth French and Christine Gonzales (Revolve); Guido O. A Melo (Melko); Natacha Melie (MelieStore.com); and Anna Jasper and Charlotte Lenton (Sanddollar).
The journalists invited to see the Rio de Janeiro-based brands and Brazilian textile and apparel industry are Akiko Achikawa, from Japan’s The Senken Newspaper and Vogue Japan; Marco Corral, from Vogue Mexico and Glamour Latin America; and Rosario Marabito, from the Milano Finanza and Vogue Italian Talents media channels.
Fashion shows by established brands and up and coming talent are also on the schedule at Veste Rio, as well as talks, workshops and an exposition celebrating the 15 year career of designer Isabela Capeto. The agenda for the international guests includes activities such as a trip to the Farm and Lokalwear stores and visits to the Coletivo Carandai 25 Showroom and SENAI Cetiqt (Chemical and Textile Industry Technology Center at Senai) spaces.
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.
To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.
About Fashion Label Brasil
Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Event:
Trade Show: April 11, 12 and 13
– April 11 and 12: 10 AM to 8 PM
– April 13: 10 AM to 6 PM
Outlet: April 12, 13, 14 and 15
11 AM to 9 PM
Venue
Warehouses 2, 3 and 4 – Maua Pier – Port Zone
Avenida Rodrigues Alves, 10 – Rio de Janeiro, Brazil