Brazilian brands arrive in France to take part in Tranoï

Tranoï, one of France’s biggest fashion events, began this Thursday (30), taking place during Paris Fashion Week. Until next Tuesday (05), two companies from Texbrasil (Internationalization Program of the Brazilian Textile and Fashion Industry) – a result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments), will show their novelties at the trade show.

The Leafy and Raíssa brands landed in Paris to present their Spring/Summer 2022 creations at the event. While Leafy will show its sustainable collection, Raíssa believes on the romantic style, which has already conquered other European countries.

Tranoï focuses on contemporary fashion and is always on the lookout for new designers and trends. The trade show takes place twice a year and in 2021 will occupy two pavilions (Room 1 and Room 2) of the Palais de Tokyo. The Brazilian brands can be found in Room 2.

About Texbrasil

The Internationalization Program of the Brazilian Textile and Fashion Industry (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over 20 years, it has assisted around 1600 brands to get into the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).