International buyers arrive in Sao Paulo for the Showrooms Circuit

Invited by Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency), four international buyers are taking part in the S/S edition of the Showrooms Circuit, taking place November 9 to 13, in Sao Paulo. The initiative consists of introducing the biggest points of sale of Texbrasil brands to these buyers, giving them an up-close look at Brazilian fashion and establishing major partnerships.

Huynh Song Thao Pham (Harvey Nichols – Hong Kong), Rune Park (Henrik Vibskov Boutique – Copenhagen), Jaci Lynch (Luxury Brands – London) and Pauline Vincent (Gallerie Lafayette) arrive in São Paulo next week for an intense schedule of business. The buyers are looking for high-end and casual chic apparel with a focus on tailoring, as well as for luxury accessories and beachwear companies.

The Showrooms Circuit is part of the Texbrasil Buyer Project, which identifies potential international buyers according to products offered by Brazilian exporters, bringing these buyers to Brazil. In 2015 alone, Texbrasil was responsible for bringing 32 buyers from 22 countries to Brazil.