Bairrals: fashion united with social causes

The mission to transform lives is Bairral’s great mission. The Brazilian luxury women’s fashion brand is a family concern, which was born in 2019 from the union and efforts of partners Eucimar, Maria Dolores and Gláucia, and the desire of the partners to unite fashion and social cause.

The company is currently starting the process of internationalization, which is why it joined Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — carried out through a partnership between  ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association).

The brand’s proposal is to bring timeless and high quality products to the market for women. In addition, Bairral’s invests in social actions to benefit abandoned, mistreated, abused, and exploited children.

Rescuing and restoring children in situations of social vulnerability is the company’s main differentiator. “It was never about us,” comment Eucimar, Maria Dolores and Glaucia, stating that they direct their investments towards social work. 

Participation in Texbrasil is seen as a great possibility to expand the noble cause and the business efficiently. “We see in Texbrasil a platform that will allow us to reach new markets in an organized and targeted way,” comment the partners.

Sustainability is one of the pillars of the company. The raw materials used always meet the concept of valuing health and well-being as a lifestyle. The products that reach the market are made of sustainable, technological and easy-care fabrics, with exclusive prints, striking lines and sophisticated cuts made possible by innovative engineering.

The company intends to take advantage of the export guidance and advisory services that the Texbrasil program has to offer, envisioning a strategic growth that opens doors for participation in international events. 

Bairral’s currently has two collections released, “Good Winds” and “Illuminate,” and both can be seen here.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Association of Textile and Apparel Industry) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).