Beach and casual wear brands do USD 863,000 in international business during Veste Rio
Fashion in Rio de Janeiro got a bump from Veste Rio from October 17 to 21. To check out the event and stimulate international business for exhibitor companies, the Texbrasil and Fashion Label Brasil internationalization programs – partnerships between Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – invited a group of five journalists and seven buyers from abroad to Brazil.
In addition to taking part in the business show, which also includes an outlet and fashion shows, guests visited beach and casual wear brands in Rio de Janeiro, generating sales and initiating contracts. The 13 Texbrasil and Fashion Label Brasil companies exhibiting at Veste Rio said that they did USD 863,000 in international sales during the event and expect to do another USD 1.47 million over the next 12 months.
The buyers took advantage of the opportunity to start negotiations: “I’m very happy with the partnerships established. I hope to bring many Brazilian brands to Paraguay’s luxury market,” says Rangel Barreto, with the Cell Shop in Paraguay. Mexico’s Raquel Juan Marcos, who is with the Bloom store, learned more about the Brazilian market. “I was finally able to come to Brazil and I loved the opportunity to learn about new brands. I was very happy with the result,” she said.
The group also included Masoud Arabian, of New York Look (USA); Judy Briceno, of Casa Precis (Colombia); Andree-Aude Michaud, of Swim With Mo (France); Eduardo Daud, of Patrol (Paraguay); Maria Jose Pino Egusquiza, of Patrol (Paraguay); and Maroa Fernanda Henandez, of Priscila Lab (Colombia). The international journalists were Klaus and Shamin Vogel, with Germany’s WeAr Magazine; Lee Carter, with American website Hint; Silvanio Mariani, with Diario Concepcion in Chile; and Oscar Daniel Silveira, from Uruguay’s Cronicas.
The event is held in Rio de Janeiro by Caderno Ela, published by O Globo newspaper, in partnership with Vogue Brasil and presented by Senac-RJ.
About Fashion Label Brasil
Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not for profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.