Brazil lands on Coterie with 16 fashion and accessories brands

A group of 16 Brazilian companies takes part in Coterie, happening in New York City, USA, on February 11 to 13. The companies make an appearance in the American event of clothing and accessories with the support of Abit’s (Brazilian Association of Textile and Confection Industry) Texbrasil fashion exports program, and Fashion Label Brasil, from ABEST (Brazilian Stylists Association) – all in partnership with Apex-Brasil (Brazilian Exports and Investments Facilitation Agency).

Ampersand, Andreza Chagas, Cholet, Haes, Joulik, Juliana Sanmartin, Maria Pavan, PatBo, RAISSA and Skazi are all participants of Texbrasil. On the other hand, Chor, Gissa Bicalho, Iorane, Lavish, Ryzi, and SERPUI, they are part of Fashion Label Brasil.

Inaugurated in 1986, Coterie is an important American market platform, gathering several showrooms, renowned retailers and worldwide players.

Joulik, with its registered trademark of hand-stitched parts, is a newcomer to the event. The clothing company already exports to the American market (Florida and California) and, in this Coterie’s edition, presents its buyers with its catalog’s classics, in addition to Winter 2020 designs and this year’s great launch: the accessory collection with earrings, handkerchiefs, and purses.

“Coterie is a well-established fair. The fact that it’s in NY is very relevant because we believe it’s an appropriate city for many businesses,” says Karen Moraes, Joulik’s founder.

Texbrasil’s executive manager, Lilian Kaddissi, also faces this event’s edition with optimism: “We have a rather interesting delegation. Brands with diverse and high added-value products. It’s a fair that brings together qualified buyers not only from the USA, but from all around the world, and it is a great opportunity for those who want to join this market”.

About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Added Value Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, with the purpose of positioning Brazil’s foreign fashion image, valuing the picture of an innovative and modern Brazil. The program relies on strategic activities, in addition to special actions to increase penetration on new world markets and straighten relations with already established ones.

About Texbrasil
The Brazilian Fashion and Textile Industry Internationalization Program (Texbrasil) works in close proximity to textile and confection companies in the development of strategies to gain the world market. Over almost 20 years, it has helped about 1500 brands to enter the export sector, achieving USD 3.6 billion in business. The Program is led by Abit in partnership with the Brazilian Exports Facilitation Agency (Apex-Brasil).

About ABEST
Created in 2003, the Brazilian Stylists Association aims for strengthening and promoting Brazilian design and fashion. Its main proposal is to aid the development of international-reaching Brazilian brands and ensure authenticity and creativity to each of them, in addition to disseminating Brazil’s lifestyle, thus contributing to the growth of all fashion-related sectors. Currently, ABEST, which is non-profitable, counts with 122 brands throughout Brazil that export to 57 countries. The program constantly performs strategic actions to increase penetration on new world markets and straighten relations with already established ones.

About Abit
The Brazilian Textile and Confection Industry Association (Abit), founded in 1957, is one of the major entities among the country’s economic sectors. It represents the productive force of 33 thousand companies established throughout the country, companies of all sizes that employ over 1.6 million workers and, together, generate annual revenue of USD 45 billion.

About Apex-Brasil
Apex-Brasil has the mission of developing competitiveness of Brazilian companies, by promoting the internationalization of their businesses and attracting foreign direct investments. The Agency currently supports more than 12 thousand companies from 82 productive sectors of the Brazilian economy, which export to more than 200 markets. In partnership with sector entities, it organizes commerce promotional actions, with prospective and trade missions, supporting Brazilian companies’ participation in large international fairs and foreign buyers and opinion makers visits to get to know the Brazilian productive industry.