Brazilian brands confirm presence at Première Vision New York

Brazil is already packed to participate in another edition of Première Vision New York, in January 2023. Confirmed companies receive support from Texbrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

The trade show takes place on January 17 and 18, and Stampa Studio, Berlan, Savyon, Brand Têxtil and Oficina Caramelo will exhibit their new lines full of innovation, creativity and sustainable products. 

Lilian Kaddissi, Executive Superintendent of Strategic Projects at Abit, believes that the presence of Brazil at the fair is always strategic for national brands. “Première Vision is not only a showcase for Brazilian products in the North American market, but it is also an opportunity to put Brazil on the world’s radar, as the event is present in several other countries”, she emphasizes.

Première Vision New York takes place twice a year, always according to the spring/summer and autumn/winter calendar. The show is considered one of the most important in the world in terms of trends in the textile segment, focusing on fabrics, yarns, fibers, textile design and accessories. The participants are divided by textile segments, print designers, leather, accessories and inputs producers.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over almost twenty years, it has helped about 1,500 brands get on the export trail, making USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).