Canatiba presents a new collection in a digital event

Sustainability, technology and innovation were the three pillars of Canatiba for the launch of new denim lines. The brand, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Export and Investment Promotion Agency), invested on the main world trends to develop new fabrics.

The manufacturer announced the launches during the “Canatiba Denim Experience”, which took place online on August 19. Gathered in four technological groups, the fabrics provide an answer to the demands of a consumer market searching for clothing with comfort, safety, respect for the environment and economic performance.

The “Smart Denim” line is focused on fabrics with functional properties. The innovation is due to the antimicrobial technology, applied to the “Molly” model, which reduces the need for washing and extends the life of the clothing.

“Tecno Comfort”, on the other hand, invests in form with technology that offers comfort and a perfect fit to the body. The “Megaflex” line brings together stretch fabrics that provide comfort in the most diverse shapes and pieces in denim.

Finally, “Éko” invests in sustainability, with fabrics produced through ecologically responsible processes, with a mix of sustainable, recycled and certified fibers in their design. Among the line launches is Madruga Streech Éko, with ecological dyeing, free of aniline.

In addition, the company expanded the color palette of its best-sellers, fulfilling customer orders.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).