Círculo participates in the H+H Cologne tradeshow with the support of Texbrasil

One of the largest craft tradeshows in the world, H+H Cologne, which takes place in Germany, started last Friday (26) its digital edition with the participation of the Brazilian brand of threads and yarns Círculo. 

The company was supported by Texbrasil  (The Internationalization Program of the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency), — for its fifth participation in the event. 

“For Círculo, H+H works as a showcase to strengthen its positioning as a global quality company in the supply of yarns and accessories for knitting and crochet,” explains Bruno Brandão, from the brand’s Trade Department.

With business done in more than 25 countries, Círculo believes in the H+H potential to strengthen its relationship with current customers and show its capacity for innovation and product supply. “It is an excellent opportunity for us to talk to buyers from the world’s largest chains, the world’s largest distributors, e-commerce entrepreneurs, shopkeepers from all over the world who already import products for handcrafts, and even craftsmen and the most renowned influencers,” adds Bruno. 

Among the highlights of the event, Círculo will present the Jeans Yarn collection, with variations that cater from the finest to the thickest fibers; in addition to nautical yarns, for accessories and bags. 

International focus

Even with the digital edition, the company has high expectations for its participation in the event. According to Bruno, at H+H the brand intends to expand its business in the Americas, Europe, Asia, and Africa. 

Already established in Latin America, Círculo is now betting on the North American market. In 2019, its own base was opened in Florida, in order to facilitate service and speed up distribution in the region. “Now, the company has its own team and an expanding sales team for the North American continent, which is one of the priority targets for the brand’s growth internationally,” concludes Bruno. 

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).