Circulo S.A. takes part in trade show in Germany focused on crafts

From March 31 to April 2, Circulo S.A., a Brazilian manufacturer of yarns and products aimed at crafts, is once again taking part in the H+H Cologne, an annual show that gathers producers of raw materials for crafts, such as knitting, crochet, sewing and embroidery, in the city of Cologne, Germany. The brand will be supported by Texbrasil – Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

During the three days of the event, the brand will introduce the “Brazilianess” theme, celebrating the creativity, joy and colors of Brazil. “We want to convey this by showing items made using our cotton yarns, guaranteeing an exclusive look. The idea is to show that you can make fashion using cotton, from naturally colored cotton to vibrantly colored dyed cotton. We are always looking to inspire people and crafters to create their own fashion,” says Elisabeth Zimmermann, who is with the export department at Circulo S.A.  The company will also present its wide-ranging portfolio of fibers, shapes and products for crafting, in addition to showing new products that will be available to Brazilian consumers soon.

As a reference in the Brazilian market in the fashion and crafting yarns segment, the manufacturer started to work on publicizing the brand abroad a few years ago, which also includes participating in international events, with the aim of reaching more diverse publics. “Participating in the show has surely helped us to raise this visibility and, even selling our products in over 23 countries, we have made important new contacts while also reinforcing with our current partners all of the investment we make in exhibiting the brand and products,” Elisabeth adds. This is the second time Circulo S.A. has taken part in the event, which will host 399 exhibitors from 43 countries showing their latest launches, innovations and trends.

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