Colcci launches a video clip with Bruna Marquezine to promote fall/winter collection

Brazilian clothing brand Colcci launched its fall/winter 2021 collection with a video clip starring actress and model Bruna Marquezine. The artist, besides presenting the looks of the Studio Dreams collection, also performed the song Denim Dream, composed especially for the action. 

A participant in Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investments Promotion Agency) –, Colcci bet on the aesthetics of the famous Studio 54 concert hall, so popular in New York nights of the 70s, to design the campaign.  

According to the brand, the pieces in the collection are an invitation to escape the obvious and stimulate creativity and are clearly inspired by the divas that danced at Studio 54 – including puffed denim sleeves and pantaloons. The looks presented in the campaign, on the other hand, were specially developed by Colcci for the actress and were styled by Rita Lazzarotti.

Brazilian fashion around the world

The Brazilian brand, internationally known for its campaigns with Gisele Bündchen, turns 35 in 2021. Today, Colcci has stores in 15 countries, including Portugal, Spain, Chile, France, Belgium, Russia, Ecuador, Japan, Finland, Sweden, Angola, and Paraguay.

Last year, the company entered into a partnership with Macy’s, a famous American department store, to market its pieces in the retailer’s e-commerce. 

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).