Digitale Textil holds a roadshow to launch the Raizes collection

Digitale Textil is launching its new collection, entitled Raizes, in the city of Fortaleza, Ceara, on November 8. The roadshow event, which functions as a travelling showroom, is aimed at established customers as well as those interested in becoming new buyers from the textile manufacturer, which is a member of Texbrasil, the Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The collection of ethnic references contains expressive visuals, with prints inspired by the tribal culture of Colombia’s Guna people, shown in the wealth of details and floral and tropical prints, joined with high-tech elements. “It is worth noting that all Digitale Textil fabrics have UV protection, with the most modern technology in the market, which guarantees full safety as well as style,” says Maiara Abissamra, who works in the company’s marketing department.

The color portfolio ranges from strong and vibrant tones to pastel and soft tones – with shades of pink being the highlight of the season. “We just held a roadshow in Brusque (Santa Catarina) and it was a success,” she adds.

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