Neiman Marcus opens Farm pop-up store in Texas

Luxury department store chain Neiman Marcus opened a pop-up dedicated to Farm‘s summer launches at its Northpark mall in Dallas, Texas (USA).

The pop-up from Farm, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Exports and Investments Promotion Agency) – will be available until June 5.

Farm and Neiman Marcus signed a partnership in March 2020, when the Brazilian brand started to be sold in e-commerce and in 31 chain stores across the country.

The Brazilian brand, known for its vibrant colors and bold prints, is part of the “New Names at Neiman’s”, designed to present emerging brands on the fashion scene.

“Farm is a free-spirited brand with bold and fun designs that we know customers will love,” said Lisa Kazor, senior vice president, general manager of merchandising, women’s clothing at Neiman Marcus, during the announcement of the partnership.

With a growing operation in the international market, Farm has two own stores in the country, in New York and Miami, in addition to its own e-commerce and presence in other retail chains, such as Anthropologie. Farm currently has 619 stores in 24 countries and six continents.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).