Lanca Perfume shoots campaign in Hong Kong

Lanca Perfume, a brand that is a member of Texbrasil – the Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – went to Hong Kong, China to shoot its F/W 2017 campaign. The collection is inspired by the goddess Xi Wang Mu, the Queen Mother of the West, a symbol of life and immortality in Chinese mythology.

The images show the brand’s strength, in yet another of its traditional international productions, and the star team includes Chinese model Tong Zhang, photographer Tavinho Costa and makeup artist Jamie Smith. The campaign was shoat the Wun Chuen Sin Koon Temple and on the streets of Kowloon, in praise of the old and the new and, therefore, showing the duality that is directly connected to the goddess that inspired this collection.

All news