Liquido takes part in Surf Expo show in the USA

The Surf Expo, a trade show geared towards the world of surfing held twice each year in the city of Orlando, Florida (USA), starts today (January 26). The event, which welcomes buyers from specialized stores in the United States, the Caribbean, Central America, South America and across the world, is being attended by Brazilian brand Liquido, a member brand of Texbrasil, the Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Liquido is at the show for the first time and will be showing its beachwear and yogawear collections and thinks that specialized stores can win over this new public. “We expect to open new horizons for the brand, penetrating in surf shops and reaching a younger public,” says Renata Facchini, CEO of Liquido Active in the United States. “We chose the best sellers in Brazil and adapted them to work in the North American market,” she adds.

The show expects to welcome over 28,000 visitors at this edition, including buyers, exhibitors and the press and there will be a series of special events, including fashion shows and the annual awards ceremonies.

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