Minas Trend ends edition with positive bottom line for Brazilian companies

Last Friday, October 7, the 19^th edition of Minas Trend came to an end. The show brings together exhibitors and merchants in the apparel, footwear and accessories industry at the Centro de Convencoes Expominas, in Belo Horizonte. Promoting national fashion launches for the F/W 2017 season, the event welcomed six journalists and five buyers from abroad at the invitation of Texbrasil, the Brazilian Fashion Industry Internationalization Program, the result of a partnership between Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). As a result, the companies did USD 100,000 in business, with sales of USD 425,000 expected over the next 12 months.

Among the buyers that saw Brazilian creations at the business showroom were Riley Salyards, from Riley Salyards Boutique of the Netherlands. “I will surely buy take brands that I found here to my customers in Europe, such as Aua, Serpui, Helorocha, Maria Pavan, Natural Cotton Color, Doiselles and Jardin,” said Salyards. While this was the second time in the country for Marco Corral, a journalist with El Universal, of Mexico, who found it interesting to see how the brands are evolving. “My perception definitely changed. There are always good ideas and new trends at this kind of event,” he said.

Kirsty Sears, of WGSN England, was impressed with the fashion industry infrastructure in Brazil and believes that the country has all of the conditions to become a major international player in the industry. “Minas Gerais has the talent needed to offer something unique. The designers mix traditional trends with a modern design, making the fashion here exciting,” she says. A total of 13 Texbrasil member companies were at the show: Aua, Fabiana Milazzo, Feriado Nacional, Helorocha, Liziane Richter, Lucas Magalhães, Maria Pavan, Natural Cotton Color,Patricia Motta, Sol e Ondas, T. Arrigoni, Victor Dzenk and Viva por Vivaz.

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