PatBO and Alessandra Ambrósio launch the second global capsule collection

At the end of 2023, PatBo launched its second global capsule collection, co-created with supermodel Alessandra Ambrósio. The pieces combine the brand’s DNA with the model’s lifestyle. PatBo is one of the brands that are part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export and Investment Promotion Agency).

Inspired by colors, prints and the sensuality of the looks that make and have made history in Miami, the collection features a dazzling mix of gradient sequins in shades of blue, in addition to the print that brings a certain dose of vintage, reflecting the vibrant and glamorous essence of the city. The creation process, driven by the inspiration shared between Patrícia Bonaldi and Alessandra Ambrósio, involving cultural references, travel and personal experiences, celebrates PatBO’s handmade expertise, with the supermodel’s bold and effortless chic style.

Patricia Bonaldi expressed her admiration for the partnership: “Having Alessandra by my side at the launch of this capsule collection, exploring the best of PatBO, is one of the greatest achievements in my career. Together, we created a collection that is about exploring the world, appreciating moments and living intensely.”

The model also did not hide her satisfaction in being part of this partnership. “I’m very happy to launch this second collab with Patrícia, my Brazilian friend and partner! We both love Miami, so it was exciting to work on a collection that embodies the city’s fun and effervescent vibe. These special pieces are exactly what I want to take on vacation! This collection was made for fun,” she declared.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning USD 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form or contact our Relationship department by e-mail at texbrasil@abit.org.br or by telephone (11) 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.