PatBO presents collection at New York Fashion Week with immersive experience

During New York Fashion Week, the Brazilian brand PatBO, a member of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export and Investment Promotion Agency), presented its Fall/Winter 2024 collection. Under the creative direction of Patricia Bonaldi, the collection, entitled “Femme Frames”, highlighted the fusion between innovation and tradition, highlighting the diversity of contemporary women.

The collection incorporated a variety of fabrics and artisanal techniques, from embroidered velvet to crepe with laser-cut holes. The lace added a touch of delicacy, while the handmade embroidery brought a feeling of strength and confidence to the pieces.

The silhouettes were bold, with details made with crystals and luxurious fabrics, conveying a message of sophistication and resilience. The color palette, predominantly in shades of black and off-white, with subtle touches of emerald green, brought a discreet elegance to the collection.

In addition to the clothes, the collaboration with footwear brand Schutz added a new dimension to the presentation. The shoes reinterpreted classic shapes with a contemporary touch, such as the pump with a sculptural heel in reflective material and the sandals with ultra-thin straps.

The show, held at Surrogates Court House, was attended by influential names in fashion and culture, such as Soffi Tukker, Liz Gillies, Malu Borges and Alexandre Birman. The opening was marked by a performance by the Joffrey ballet troupe, setting the stage for a celebration of the evolution of femininity in the 21st century.

With “Femme Frames”, PatBO not only presented a fashion collection, but also created a visual narrative that captured the essence of the contemporary woman, highlighting her diversity and multifaceted nature.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of 24,600 companies located throughout the national territory, which employ more than 1.36 million workers and together generate annual revenue of BRL190.3 billion (2021 data). The Brazilian Textile and Apparel Sector stands out on the world stage, it is the fifth largest textile industry in the world.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

For those interested in finding out more and receiving information about the project, please fill out this form:

https://crm.abit.org.br/form/frmBuyers.aspx or contact our Relationship department by email at texbrasil@abit.org.br or by phone +55 11 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.