Vicunha launches denim made with hemp

Vicunha, one of the main jeanswear brands in Brazil, recently launched its first jeans model made with hemp. The Texbrasil brand (Program for the Internationalization of the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export and Investment Promotion Agency) – is one of the first Brazilian textile companies to invest in the manufacture of fabrics with this input in the country.

The denim and twill products are made from hemp, which is one of the most versatile and sustainable fibers in the world.
Among the novelties produced with the mixture of cotton and hemp, there are four products: Hemp and Hemp Light (in denim) and Itacaré and Maragogi (in twill). The launches are part of the Vicunha’s V.Eco product line.

Among the advantages of hemp are its high-yield culture and a renewable resource. This means that it produces much more fiber per acre compared to other raw materials, requiring even less water and land in your crop.

“We are in a constant search for sustainable innovations and solutions that save resources and reduce the impact on the environment. And we saw this opportunity in hemp, to deliver to the market a sustainable product, of high quality and low environmental impact”, highlights Renata Guarniero, marketing manager at Vicunha.

In addition, the textile brand has also created, in partnership with the Swedish company Polygiene, an innovative technology that inhibits the growth of odor-causing bacteria created from sweat, heat or humidity. The products developed by Vicunha are available in the Denim and Denim Color bases.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over nearly 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (ApexBrasil).